Privacy Policy
Last Updated: January 2026
Hearts4Teens.org.uk ("we," "our," or "us") operates as a gambling and betting affiliate website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media forms, media channels, mobile websites, and mobile applications related to it (collectively, the "Site").
Please read this Privacy Policy carefully. By accessing and using Hearts4Teens.org.uk, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you interact with our Site, we may collect your name, email address, telephone number, and postal address.
- Technical Information: We automatically collect your IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking: We use cookies, web beacons, and similar tracking technologies to enhance your experience and track affiliate conversions.
- Usage Data: We collect information about your interactions with our Site, including pages visited, time spent, links clicked, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Site and services.
- To track affiliate commissions and ensure accurate compensation from partner betting operators such as Betfred.
- To conduct analytics and understand user behaviour to optimise content.
- To send promotional materials, newsletters, and updates (only where you have consented).
- To comply with legal obligations and protect against fraud or abuse.
- To respond to your inquiries and provide customer support.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for basic Site functionality and security.
- Analytics Cookies: Allow us to track Site performance and user engagement through services like Google Analytics.
- Affiliate Tracking Cookies: Enable us to track referrals to Betfred and other affiliate partners to measure commission-eligible actions.
- Marketing Cookies: Used to deliver personalised advertising and promotional content.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may impact Site functionality and your ability to access certain features. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains affiliate links to Betfred and other gambling operators and third-party websites. We are not responsible for the privacy practices, content, or policies of these external sites. When you click on a third-party link and leave our Site, we strongly encourage you to review their privacy policies, as they are not governed by this Privacy Policy. Your interactions with third-party operators are conducted at your own risk and discretion.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct any inaccurate or incomplete information.
- Right to Erasure: Under certain circumstances, you may request that we delete your personal data.
- Right to Restrict Processing: You can request that we limit how we use your information.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You can object to certain processing activities, including direct marketing.
- Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Generally:
- Contact information is retained for as long as your account is active and for a reasonable period thereafter for legal and compliance purposes.
- Analytics and usage data are typically retained for up to 12 months.
- Affiliate tracking data is retained for the duration required by our partner operators and applicable tax regulations, typically up to 7 years.
- Cookies are retained according to their type and your browser settings.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Hearts4Teens.org.uk
Email: privacy@hearts4teens.org.uk
We will respond to your inquiry within 30 days, or as required by applicable law.
Please note: This Site is intended for users aged 18 and over only. Gambling is age-restricted and illegal in certain jurisdictions. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected such information, we will delete it immediately.